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ERIC Number: ED309475
Record Type: Non-Journal
Publication Date: 1989
Pages: 21
Abstractor: N/A
Reference Count: N/A
Principles of Speechwriting: Effective Speechwriting Elements.
Markham, Reed
A speechwriter who prepares a text for public address should first consider whether he or she is going to deliver the speech personally and should be careful to select a topic which the potential audience will not strongly oppose. From the introduction of a speech to its conclusion, a speechwriter should have definite goals, present an appropriate discussion of the topic, and maintain an awareness of the personal characteristics of the speaker. To evaluate a speech, a public address critic should examine the use of five supporting elements of the text: (1) illustration; (2) definition; (3) analogies; (4) statistics; and (5) language. In essence, effective speechwriters will assume a role: to some extent they must be able to impart confidence and to sense the character of an audience. (NKA)
Publication Type: Guides - General
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A