ERIC Number: ED309257
Record Type: RIE
Publication Date: 1989
Reference Count: N/A
Increasing Secondary Student Enrollment in a Vocational Child Care Services Course through a Marketing Plan.
Wilson, Judy Lacy
This practicum met its goals of increasing enrollment in an inner city high school vocational home economics course on child guidance, care, and management services; increasing students' and counselors' knowledge about the course; and providing audiovisual and printed materials to help students make an informed selection of the course. The strategy undertaken to accomplish these goals included guidance counselor inservice orientation, a teacher-developed handbook, development and dissemination of recruitment/marketing materials for students, and open discussion through classroom visitations and guided tours of the child care services program. Before the practicum activities, only 11 of 339 students selected the course for the 1987-88 school year, only two of six counselors possessed sufficient knowledge of the course to counsel students adequately about it, and no audiovisual or print materials existed that explained the advantages or disadvantages of child care as a career option. After implementation of the practicum activities, enrollment for the 1988-89 school year rose by 335 percent within a 12-week period; all six guidance counselors scored 90 percent on a questionnaire that tested their knowledge of the course; and posters, flyers, and a brochure about the course had been developed. The document includes a nine-item bibliography and 12 appendices. The appendices include copies of survey instruments used and copies of printed materials developed. (CML)
Publication Type: Dissertations/Theses - Practicum Papers
Education Level: N/A
Authoring Institution: N/A
Note: Ed.D. practicum paper, Nova University.