ERIC Number: ED308897
Record Type: RIE
Publication Date: 1989-Jul
Reference Count: N/A
PVCC "Market Share" of Selected High Schools Graduating Class of 1988. Research Report No. 6-89.
Head, Ronald B.
In 1989, a study was conducted at Piedmont Virginia Community College (PVCC) to assess the effectiveness of the college's recruitment efforts by determining the college's "market share" of local high school graduates; i.e., the percentage of PVCC students who were recent graduates of public high schools within PVCC's service region. Specifically, the study sought to determine the number of 1988 high school graduates who enrolled at PVCC in 1988-89, the number who enrolled full time, the number of 1988 graduates from each high school, PVCC's market share of each high school's graduating class, and enrollment trends. Study findings included the following: (1) PVCC enrolled over 20% of the 1988 graduates from four of the eight high schools in its service region; (2) although PVCC's total market share for all high school graduates increased between 1987-88 and 1988-89, the full-time market share fell from 12% to 10.7%; (3) the number of high school graduates in PVCC's service region increased by approximately 1.3% between 1987-88 and 1988-89; and (4) of the 464 recent high school graduates who enrolled at PVCC in 1988-89, 49.6% enrolled full time and 69.4% had graduated from one of the eight high schools in the college's service area. (ALB)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Piedmont Virginia Community Coll., Charlottesville, VA. Office of Institutional Research and Planning.