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ERIC Number: ED308886
Record Type: Non-Journal
Publication Date: 1989-May-17
Pages: 34
Abstractor: N/A
Reference Count: N/A
Strategic Planning the in Community Colleges.
Georgakakos, John H.
This literature review considers definitions of strategic planning as well as historical and operational aspects of its use at community colleges. First, a number of definitions of strategic planning are presented, indicating that, compared to long-range planning, strategic planning is more action-oriented and more concerned with issues, the assessment of the environment inside and outside the college, and the achievement of an idealized vision of the organization. Next, the historical context in which strategic planning emerged is described, with special emphasis on the causes and effects of declining enrollments and dwindling funding. The next section considers the characteristics and failings of the two most common approaches to college administration in the 1980s, management by objectives and incrementalism, and discusses the way in which strategic planning blends the best features of both. After identifying common aspects of the strategic plans of different organizations, the paper examines several models of strategic planning. Brief descriptions are provided of content- and process-based approaches and a model for multi-campus districts. A more detailed description is presented of a general eight-step model, involving: (1) initiating and agreeing on a strategic planning process; (2) identifying organizational mandates; (3) clarifying organizational mission and values; (4) assessing the external environment; (5) assessing the internal environment; (6) identifying the strategic issues facing the organization; (7) formulating strategies to manage the issues; and (8) establishing an effective organization vision for the future. Comparisons are drawn between this and other models of strategic planning. (JMC)
Publication Type: Information Analyses; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A