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ERIC Number: ED308791
Record Type: Non-Journal
Publication Date: 1988-Sep
Pages: 224
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Role of the College or University President in Institutional Advancement.
Slinker, John Michael
The role of the college/university president in institutional advancement was examined in a national study. There were interviews with nine presidents and surveys done by 27 chief executive officers. Five areas of investigation are: demographic characteristics of institutional advancement programs; how presidents perceive their role in institutional advancement; what institutional advancement programs presidents identify as successful/unsuccessful; what activities they are willingly involved in; and how they rate personal characteristics in the institutional advancement of professional staff. Findings include: presidents all agree their role in public relations and institutional advancement must be high for the institution to be successful with constituencies; they feel their role in fund raising is very high; up to 96% of them are very willing to meet with governors, state executive branch members, and congressional representatives; and 85% desire a high degree of involvement in the overall advancement program. Fifteen recommendations include: chair the planning committee and involve advancement staff members; abstain from personal involvement in time intensive projects; and hire and retain the best professionals in the field. A copy of the president's questionnaire; a copy of the background questionnaire; and a judgment/stratified random sample by category with location and enrollment are appended. Contains approximately 97 references. (SM)
Publication Type: Dissertations/Theses - Doctoral Dissertations; Tests/Questionnaires; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A