NotesFAQContact Us
Search Tips
ERIC Number: ED308768
Record Type: Non-Journal
Publication Date: 1989-May
Pages: 25
Abstractor: N/A
Reference Count: N/A
New Markets: Possibilities for Increasing Nontraditional Student Enrollments. AIR 1989 Annual Forum Paper.
Conklin, Karen A.
Two nontraditional markets for increased college/university enrollments are discussed, potential students age 50 and over and high school students enrolled for dual credit in advance placement classes. Two telephone surveys were conducted, one to county residents aged 50 and over, regarding their educational needs and interests, and the other to county adults regarding their perceptions and opinion of Johnson County Community College (JCCC) in Kansas. Results are discussed in terms of adult interests, motivations and preferences and marketing strategies for this group. Dual-credit enrollment programs for high school students are also discussed, and the College Now program at JCCC is briefly described, and its evaluation by former students is summarized. Contains 14 references. (KM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A