ERIC Number: ED308562
Record Type: Non-Journal
Publication Date: 1989-Aug
Reference Count: N/A
Television Viewing and Adolescents' Beliefs about Male-Female Relationships.
Childers, Kim Walsh; Brown, Jane D.
Drawing on a social cognitive understanding of the relationship between television and viewers which suggests that adolescents will seek media content consistent with their already developed notions about the sexes, a study surveyed 1,613 adolescents (aged 12 to 17). Respondents were drawn from 10 standard metropolitan statistical areas that are similar in social and demographic characteristics and spread throughout the southeast United States. Randomly selected adolescents and their mothers completed baseline questionnaires in their homes from April through October of 1985. In April through October of 1987, the adolescents and their mothers again completed questionnaires. Only black or white adolescents who provided data for both rounds were included in the tabulation. Results indicated that white girls who expressed the least stereotyped beliefs about male-female relationships in 1985 spent more time than other white girls watching traditionally male-oriented programs in 1987. Watching female-oriented television in 1985 reduced 1987 sexism scores for white boys and girls, while watching male-oriented programs increased sexism scores for black males. Results revealed the need to view adolescents as active participants in their own sexual socialization. (Four tables of data are included, and 31 references are attached.) (MM)
Publication Type: Speeches/Meeting Papers; Reports - Research
Education Level: N/A
Sponsor: National Cancer Inst. (NIH), Bethesda, MD.
Authoring Institution: N/A