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ERIC Number: ED308560
Record Type: Non-Journal
Publication Date: 1989-Aug
Pages: 27
Abstractor: N/A
Reference Count: N/A
American Television around the World: An Economic Analysis of "Media Imperialism."
deSilva, Indrawansa
The global flow of telefilms has been one of the most debated issues in international communication in recent years. In an attempt to explain the process of global program flow, several theoretical frameworks have been developed, and the "media imperialism" thesis became the most prominent among them. The "media imperialism" thesis, however, did not succeed in explaining the issues concerned. The failure of this model is due to: (1) its failure to take into account the economics of the telefilm industry; (2) its failure to consider the "public good" nature of telefilms; and (3) its over-concentration on the end result of the flow of telefilms, i.e. the social effects, and not its economic causes. The global flow of telefilms can be more effectively explained using a sub-section of micro-economic theory called the Industrial Organization Model. Empirical evidence suggests that the market under review has been behaving in a manner best explained by micro-economic theory. (One table of data and 72 footnotes are attached.) (Author/MM)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A