ERIC Number: ED308336
Record Type: Non-Journal
Publication Date: 1986-Sep
Reference Count: N/A
Optimists and Pessimists: 2994 Entrepreneurs and Their Perceived Chances for Success. Paper No. 907.
Cooper, Arnold C.; And Others
The following results are reported by this first stage of a longitudinal study of 2,994 new entrepreneurs' self-perceived odds for success and the relationship between entrepreneur background and those self-perceptions and between the nature of the new business and those self-perceptions: (1) women were considerably less optimistic about the probable success of their businesses than men; (2) there was some decline in optimism among both men and women as their ages increased; (3) entrepreneurs with less than a high school education were more optimistic than high school graduates, and those with some college or with bachelor's degrees were also more optimistic than high school graduates; (4) those who had started their firms were more optimistic than those who had inherited or purchased them; (5) those with franchised businesses were less optimistic; (6) those who disagreed with the statement "Making a comfortable living is enough success" were more optimistic; (7) those who thought their business was changing rapidly were more optimistic; (8) those who disagreed with the statement "In my business, operating controls and methods are in writing" were more optimistic. The label "optimist" or "pessimist" depended on the simple numerical difference between the entrepreneur's rating of his/her company's chances for success and the same entrepreneur's rating of the chances for success of other firms in the same industry. (A list of nine references is included.) (CML)
Publication Type: Reports - Research
Education Level: N/A
Sponsor: National Federation of Independent Business, San Mateo, CA. Research and Education Foundation.
Authoring Institution: Purdue Univ., West Lafayette, IN. Krannert Graduate School of Management.