ERIC Number: ED308291
Record Type: RIE
Publication Date: 1989
Reference Count: 0
A Profile of Agricultural Communications Graduates of the Ohio State University. Summary of Research.
Bowen, Blannie E.; Cooper, Barbara E.
A follow-up study was conducted of graduates from the Ohio State University with a Bachelor of Science degree in agriculture with a major in agricultural communications. The sample consisted of 68 graduates who completed an instrument that used Likert-type scaling. Procedures recommended by Miller and Smith were used to handle problems associated with nonresponse error; comparison of early and late respondents indicated that nonrespondents were similar to respondents. Results showed that the graduates tended to be white females whose highest academic degree was a bachelor's. More than half earned under $25,000 annually. Business and marketing, public relations, and writing and editing were major areas of employment. Graduates were very satisfied with their undergraduate courses in agriculture, journalism, and communications and less satisfied with their basic education requirement courses. They perceived courses in journalism and communications to be more important than agricultural or basic education courses. In addition, they tended to be satisfied with selected undergraduate experiences and perceived them to be extremely important for future agricultural communicators. Recommendations included recruitment of male and minority students and use of findings by faculty and administrators to advise students and focus on the importance graduates placed on cocurricular activities. (YLB)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Ohio State Univ., Columbus. Dept. of Agricultural Education.