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ERIC Number: ED307924
Record Type: Non-Journal
Publication Date: 1989
Reference Count: N/A
A Search for Institutional Distinctiveness. New Directions for Community Colleges, Number 65.
Townsend, Barbara K., Ed.
New Directions for Community Colleges, n65 Spr 1989
The essays in this collection argue that community colleges have much to gain by seeking out and maintaining positive recognition of the features that distinguish them from other colleges in the region and state. In addition, the sourcebook contains articles discussing the process of conducting a search for institutional distinctiveness and ways of using the results of that search in marketing and institutional advancement. The collection includes: (1) "Images of Community Colleges for the Twenty-First Century," by Daniel D. Savage; (2) "What Makes the Community College Distinctive," by Joseph N. Hankin; (3) "A Search for Institutional Distinctiveness: Overview of Process and Possibilities," by Barbara K. Townsend; (4) "How to Begin the Search for Institutional Distinctiveness," by Michael B. Quanty; (5) "Getting the Facts, Analyzing the Data, Building the Case for Institutional Distinctiveness," by James L. Ratcliff; (6) "Using What an Institution Learns in the Search for Distinctiveness," by Robert G. Templin, Jr.; (7) "Benefits of Conducting a Search for Institutional Distinctiveness," by Barbara K. Townsend; (8) "Triton College: One Institution's Search for Distinctiveness," by Barbara K. Townsend and James L. Catanzaro; and (9) "Sources and Information: Discovering Institutional Strengths and Limitations," by Glenda K. Childress. (ALB)
Descriptors: Community Attitudes, Community Colleges, Educational Attitudes, Institutional Advancement, Institutional Characteristics, Institutional Evaluation, Marketing, Reputation, Self Evaluation (Groups), Two Year Colleges
Jossey-Bass Inc., Publishers, 350 Sansome Street, San Francisco, CA 94104 ($14.95).
Publication Type: Collected Works - Serials; Reports - Descriptive; ERIC Publications; Journal Articles
Education Level: N/A
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC.
Authoring Institution: ERIC Clearinghouse for Junior Colleges, Los Angeles, CA.