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ERIC Number: ED307330
Record Type: Non-Journal
Publication Date: 1989-Mar
Pages: 20
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Obtaining a 90% Response Rate in Survey Research through Dillman's Total Design Method.
Brady, Leslie F. Johnson
An ex post facto study involving a survey of exceptionally good and exceptionally problematic principals of Ohio secondary schools was undertaken to assess a method of obtaining a high response rate. The sample included 50 subjects (31 principals of good schools and 19 principals of problem schools), representing 7% of the 720 secondary schools in the state. Using a classic reputational analysis, 10 experts nominated the subjects. Focus was on analyzing the reports of these principals regarding interactions with the external environment. The questionnaire, which was designed specifically for the study, was pilot tested via a mail survey and interviews. Questionnaire format is described in detail. The study used Dillman's Total Design Method for Mail Questionnaires, which is outlined briefly. Five contacts via the mail and telephone spanned 8 weeks, 4 days. Data were analyzed using discriminant analysis. A 90% response rate was achieved. The five letters used in association with the mail survey instrument are appended. (TJH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A