ERIC Number: ED307025
Record Type: Non-Journal
Publication Date: 1989-Apr
Reference Count: N/A
Living Color: Minority Portrayals and Cross-Racial Interactions on Television.
Williams, Marsha E.; Condry, John C.
This study reports a content analysis designed to investigate the nature of minority portrayals and cross-racial relationships on television programs and commercials during 1987. The sample of television analyzed included 72 hours of programing and advertisements obtained from Cornell's HDTV Archive. Program characters with speaking lines, and characters in a crowd of five or more, were coded according to age, race, gender, occupation, and speaking or nonspeaking role. Primary program role was included as a coded variable to differentiate between the occupation and major function of each character. Also assessed were the frequency of minority-white interactions, and the tone and context of those interactions. Each instance of cross-racial interaction was judged to be positive or negative in tone, and social or professional in context. Findings were strikingly similar to those reported in previous content analyses. The nature of minority protrayals has remained virtually unchanged. Character analysis revealed several ways in which television minorities were less prestigious than whites. Cross-racial friendships among youth were commonplace outside of the class. In comparison with youths' cross-racial relations, adults' were predominately positive, but tended to be limited to less voluntary, job-related situations. (RH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A