ERIC Number: ED306990
Record Type: RIE
Publication Date: 1989-May-12
Reference Count: N/A
A Goal Typology for Student Outcomes Assessment.
Clagett, Craig A.
In fall 1985, Prince George's Community College (PGCC) added two questions to its registration form to gather information about student goals. The questions asked for the student's primary reason for attending the college (e.g., prepare for new job/career, update skills for current job/career, prepare for transfer, explore academic or occupational areas, or personal enrichment) and his/her immediate educational goal (e.g., associate degree, occupational certificate, or courses only). The college's total credit and noncredit headcount was segmented into five groups defined by their primary goal in attending college. The groups were: (1) job seekers, who made up 20% of the total student body and who were enrolled both in highly structured curricula, such as nursing, and in computer programming and word processing courses; (2) job upgraders, making up 18% of the student population, who were mainly adults employed during the day and enrolled part-time in evening, credit or noncredit classes; (3) transfer preparers, who represented 19% of the students and who included recent high school graduates, aspiring working adults, and students enrolled in vocational curricula; (4) personal enrichers, comprising 30% of the total enrollment, who took mostly noncredit courses or credit courses in art, music, or physical education; and (5) explorers, who constituted 13% of PGCC's headcount and who most frequently selected general studies courses to explore their educational or career goals. This breakdown of student goals has applications for marketing efforts and helps explain why PGCC, which serves nearly 38,000 students per year in credit and noncredit courses, only produces 1,000 graduates per year. (AYC)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the spring conference of the Maryland Community College Research Group (May 12, 1989).