ERIC Number: ED306932
Record Type: Non-Journal
Publication Date: 1988
Reference Count: N/A
M.B.A. by Television.
American Association of State Colleges and Universities, Washington, DC.; Ball State Univ., Muncie, IN.
This report describes Ball State University's MBA/TV program in which the College of Business offers a structured series of telecourses making it easy for students to acquire a graduate business education (MBA) where they live and work. It utilizes a statewide educational communications system called the Indiana Higher Education Telecommunication System which has proved to be an ideal medium for the College of Business to tap new markets via the MBA/TV program. The program is designed to meet the needs of currently employed professionals who wish to obtain graduate education in business on a part-time basis. It permits students who do not have access to an accredited MBA program to undertake such work. MBA/TV is broadcast via television with telephone interactive capability. The courses are available at 51 companies and educational institutions in the state, and 47 students have graduated from this program so far. College of Business professors are required to attend a 2-week workshop to get them adjusted to teaching in front of a camera, create visual material that can be transformed for computer transmission, and use the overhead camera method rather than the traditional blackboard method where the professor blocks the information from the camera's eye. Student evaluations of the program are consistently favorable. (SM)
Descriptors: Access to Education, Business Administration Education, Continuing Education, Distance Education, Graduate Study, Higher Education, Masters Programs, Models, Nontraditional Education, Part Time Students, Professional Training, Program Descriptions, State Universities, Telecommunications, Telecourses
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: American Association of State Colleges and Universities, Washington, DC.; Ball State Univ., Muncie, IN.