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ERIC Number: ED306618
Record Type: Non-Journal
Publication Date: 1989-May-28
Pages: 31
Abstractor: N/A
"Development Communication": Applying the Concept in the American Context.
Jeffres, Leo W.; And Others
This paper explored the conceptual issues involving the application of "development communication" to the American context, examined people's needs for development information, the communication system that delivers such information, and the barriers that exist. The paper notes that people's needs for development information may occur in the general, the personal, and the job context. First, several newspapers were examined to construct an inventory of content which could fulfill development functions. The paper then proceeded with a survey which examined public perceptions of what would make individuals more productive and where they would go for help and information to achieve this. Subjects, 344 adults in a large midwestern city, were interviewed by telephone. People's perceptions of what would increase their own productivity were divided into several categories: (1) personal control; (2) external help with individual initiative; and (3) external control in the workplace. The paper concluded that results also indicated that resources people would use included other institutions, the workplace, media, other people, professional help, and personal discipline. Eighty-eight references and two tables of data are attached. (RS)
Publication Type: Speeches/Meeting Papers; Reports - Research; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A