ERIC Number: ED306357
Record Type: Non-Journal
Publication Date: 1988-Jun
Reference Count: N/A
An Adult Literacy Public Awareness and Marketing Campaign, "New York--You Can Read." Capsule Report.
New York State Education Dept., Albany. Office of Occupational and Continuing Education.
New York--You Can Read, the state's adult literacy project, was developed to accomplish the following: (1) produce a focused adult literacy public awareness campaign in coordination with national and statewide literacy efforts; (2) increase the public's knowledge of adult illiteracy; (3) improve the promotion and marketing capabilities of local adult literacy providers; and (4) evaluate marketing techniques for recruiting hard-to-reach adults needing literacy services. The first phase of the campaign consisted of activities designed to increase public awareness of the problem of adult illiteracy and the state's literacy initiative. The second phase involved activities designed to increase the campaign's impact at the local level. Phase 3, the project's local development, monitoring, and technical assistance phase, included such activities as telethons, readathons, newspaper articles and ads, and television and radio public service announcements. The fourth phase (at the end of the project's first year) consisted of regional celebrations of literacy. During the second project year, efforts continue to raise public awareness of the problem of adult illiteracy, recruit and enroll students in need of literacy services, and encourage business and industry to support literacy programs for their workers. (MN)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: New York State Education Dept., Albany. Office of Occupational and Continuing Education.
Identifiers - Location: New York