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ERIC Number: ED306219
Record Type: RIE
Publication Date: 1989
Pages: 13
Abstractor: N/A
Reference Count: N/A
A Matter of Research: Preservice Teachers and Young Adolescent Consumers.
Lockledge, Ann
Preservice secondary teachers were assigned research on the consumer behavior and habits of junior high school students for the purpose of allowing preservice teachers to discover their own knowledge of young adolescents. Observations were made of groups of students at two typical malls in a southeastern city of around 100,000 population. The approach taken in this study was that one answer to understanding the young adolescent's attitudes toward consumerism may lie in watching how seemingly irrational decisions are made. Observations were made on the social and economic activity of "middlers" and their patterns of consumption. Three conclusions were drawn: (1) young adolescents between the ages of 10 and 14 have special characteristics as a group and exhibit consumption patterns consistent with these characteristics; (2) consumer education for this age group would be particularly appropriate because of its direct relationship to a preferred recreational activity (going to a mall); and (3) it is important for instructors of preservice teachers who will be teaching at this level to recognize the impact of direct, self-managed observational research on these prospective teachers. (JD)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A