ERIC Number: ED305917
Record Type: RIE
Publication Date: 1988-Nov-10
Reference Count: N/A
Media Comparison: Viewing the Past while Looking toward the Future.
Schultz, Charles W.
This paper presents a global approach to the media comparison literature. Beginning with the pros and cons of media research, it discusses the results of both individual and meta-analysis research, compares the different methods researchers have used to determine media selection, and concludes with the most recent trends in media selection. It is suggested that two questions still need to be answered: (1) Which is the best medium to use?; and (2) What direction is media research taking? Current trends in media research suggest that the profession has completed the circle and is back to where it has been all along: analyze the task, analyze the learner, and match these with the objectives and materials to be learned. It is concluded that, although the new emphasis is on the learner, the effective teacher or instructional designer must, above all, know the critical attributes of each medium and match these with the learner and the learning task. (57 references) (EW)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Mid-South Educational Research Association (Louisville, KY, November 10, 1988).