ERIC Number: ED305904
Record Type: RIE
Publication Date: 1988-Aug
Reference Count: N/A
Binging and Nonbinging Women's Emotional Reactions to Television Advertising.
Raupp, Carol D.; And Others
This examination of the reactions of women who are binge eaters to television advertising tested three hypotheses: (1) women who binge experience more negative emotional reactions to television ads, especially ads emphasizing food or weight control; (2) highly feminine women, or women with large real-ideal sex role gaps, react negatively; and (3) sensitivity or susceptibility to television pressures, concern about physical appearance, and destructive eating behaviors (other than binging) are related to negative emotional reactions. The 48 female adults recruited from university classes who participated in the study completed background questionnaires to determine their demographics, eating behavior, and television viewing, as well as a sex role inventory. Based on this information, they were divided into three groups: those who currently binge, those who have in the past, and those who have never binged. Participants' heartrates, emotional responses, and hunger/thirst reactions were gauged as they were shown videotapes of television commercials. The main hypothesis, that binging and nonbinging women respond differently to television advertisements, receives a variety of support from the data in this study. However, hunger and heartrate reactions are not related to binging in any clearcut way. The text is supplemented by four tables, and an appendix describes the commercials used in the study. (7 references) (EW)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Psychological Association (Atlanta, GA, August 12-16, 1988).