ERIC Number: ED304899
Record Type: RIE
Publication Date: 1988-Apr
Reference Count: N/A
"Whar You From?": Teaching Cultural Differences in the Business Communication Classroom.
One of the most difficult tasks business and professional communication teachers face is teaching students to appreciate cultural differences and their effects on business communication, both domestically and internationally. Students from a homogeneous background may dismiss or disparage cultural differences. Some classroom exercises can help give students a sense of other cultures, including a view of their own culture as "other." One exercise has students speculate aloud about customs and manners of other parts of the country and about the origins of their opinions. Students then assume the roles of people from different parts of the country, and finally, list three stereotypes about the people they love that they do not want others to have. A second exercise has students compare cultural differences with differences among executives and executive levels in any organization, including a comparison between themselves and their bosses. This addresses the role of power in relationships. Students then discuss ways they have seen American culture transferred to other cultures. The third exercise has students research other countries and businesses. Students then role-play a brief intercultural meeting. These exercises help reduce student provincialism and heighten cultural awareness. (MSE)
Descriptors: Business Administration Education, Business Communication, Classroom Techniques, Cultural Awareness, Cultural Differences, Cultural Images, Discussion (Teaching Technique), Higher Education, Intercultural Communication, Perspective Taking, Role Perception, Role Playing, Stereotypes, Student Attitudes
Publication Type: Guides - Classroom - Teacher; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: In: Proceedings of the Seventh Annual Eastern Michigan University Conference on Languages for Business and the Professions (see FL 017 839).