ERIC Number: ED304887
Record Type: RIE
Publication Date: 1988-Apr
Reference Count: 0
Foreign Languages and the Business Curriculum: What Do The Students Think?
Stone, Gregory B.; Rubenfeld, Stephen A.
In response to heightened awareness of the globalization of the world economy, and in reaction to curricular standards set by their primary accrediting agency, business schools have moved steadily in the direction of internationalizing their curricula. However, few business schools require their students to possess or acquire second language competence. Foreign language study represents elective, and in many cases, extra coursework for business students. A survey of senior business administration students in five geographically diverse universities explored attitudes toward foreign language study, factors influencing decisions to take or not take foreign language courses, and perceptions of the relevance of second language competence to future career success. The implications of the findings are discussed, with particular emphasis on the marketing of foreign language study options to business students. (Author/MSE)
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, College Seniors, Curriculum Design, Educational Needs, Global Approach, Higher Education, International Trade, Language Proficiency, Language Role, Languages for Special Purposes, School Surveys, Second Language Instruction, Student Attitudes
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: In: Proceedings of the Seventh Annual Eastern Michigan University Conference on Languages for Business and the Professions (see FL 017 839).