ERIC Number: ED304025
Record Type: RIE
Publication Date: 1988
Conducting a Successful Capital Campaign. A Comprehensive Fundraising Guide for Nonprofit Organizations. First Edition.
Dove, Kent E.
The principles and techniques governing successful capital campaigns are presented, with an emphasis on the similarities of the process for a wide range of nonprofit organizations, including arts-related, religious, educational, community, and health care organizations. The following chapters are provided: (1) "The Key Components of a Capital Campaign"; (2) "Preparing for a Campaign: Three Essential Steps"; (3) "Roles of Leaders and Volunteers in the Campaign"; (4) "Recruiting, Educating, and Motivating Volunteers"; (5) "Building and Stating the Case for the Campaign"; (6) "Constructing and Using the Major Gifts Chart"; (7) "Establishing the Campaign Structure and Solicitation Process"; (8) "Identifying, Researching, and Rating Campaign Donors"; (9) "Cultivating and Soliciting Major Gift Prospects"; (10) "Managing Campaign Logistics and Day-to-Day Operations"; (11) "Successful Publications, Promotions, and Public Relations"; (12) "Concluding the Campaign and Building on the Momentum"; and (13) "Trends Affecting the Future of Capital Campaigns." The following resources are appended: communications materials checklist, sample case statements, sample program brochure, sample question-and-answer sheet, sample campaign plan of action/volunteer handbook, sample pledge forms, sample newsletters, and sample letterhead and envelopes. A subject index is provided. Contains 45 references. (KM)
Descriptors: Administrative Organization, Administrator Responsibility, Capital, Financial Support, Fund Raising, Higher Education, Nonprofit Organizations, Private Financial Support
Jossey-Bass Inc., Publishers, 350 Sansome St., San Francisco, CA 94104 ($28.95).
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A