ERIC Number: ED302742
Record Type: RIE
Publication Date: 1988-Sep
Reference Count: N/A
AIDS Education: Reaching Populations at Higher Risk. Report to the Chairman, Committee on Governmental Affairs, U.S. Senate.
General Accounting Office, Washington, DC. Program Evaluation and Methodology Div.
At the request of the United States Senate Committee on Governmental Affairs, the General Accounting Office (GAO) assessed ways in which education might help to prevent Acquired Immune Deficiency Syndrome (AIDS) among three populations at relatively high risk: intravenous drug users, minority communities, and youth. GAO identified lessons learned from previous public-health research and determined how such lessons could be applied to the education of populations at risk for AIDS. GAO reviewed studies of the effects of health education on people's knowledge and behavior regarding, for example, drug use, smoking, and sexually transmitted diseases, as well as AIDS. GAO interviewed experts in public health, mass communication, and marketing to discuss the implications of previous research for education to prevent AIDS. To learn about current AIDS campaigns, GAO interviewed AIDS coordinators in five U.S. cities with the highest current incidence of AIDS cases and visited 12 exemplary AIDS campaigns to review each one's rationale and operation. Data were used to develop a seven-step model of health education, consisting of these steps: (1) specifying the target group; (2) identifying characteristics placing the group at risk; (3) selecting the media likely to reach that group; (4) determining the information to be covered; (5) developing risk-reduction skills; (6) providing motivators for risk reduction; and (7) specifying the intended outcomes of the message. Field investigations indicated that this model could be applied to AIDS education. (NB)
Descriptors: Acquired Immune Deficiency Syndrome, Health Education, High Risk Persons, Models, Public Affairs Education
U.S. General Accounting Office, P.O. Box 6015, Gaithersburg, MD 20877 (1-5 copies, free; 6-99 copies, $2.00 each; 25% discount on 100 or more copies).
Publication Type: Reports - Evaluative
Education Level: N/A
Authoring Institution: General Accounting Office, Washington, DC. Program Evaluation and Methodology Div.