ERIC Number: ED302529
Record Type: RIE
Publication Date: 1988-Jun-30
Reference Count: N/A
Fundraising and Promotional Activities for the Successful Athletic Department.
Stier, William F., Jr.
A discussion is presented on how athletic administrators can develop a global athletic promotional plan for the purpose of raising funds for their programs. Such a plan should be established through a meaningful, realistic, and accurate assessment or evaluation process which identifies the needs and limitations as well as the attributes or resources of the athletic entity. The following topics are considered: (1) dealing with internal challenges; (2) integrating athletic promotional activities within the total school program; (3) questions or factors to consider in the implementation of athletic promotional activities; (5) general considerations for promotional activities; (6) specific techniques for promotional and fund-raising activities; and (7) establishment of an effective booster organization for athletics. An example is given of a successful fund-raising effort--the "reverse raffle." (JD)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the National Convention of the Boosters Clubs of America (10th, Hartford, CT, June 30, 1988).