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ERIC Number: ED301336
Record Type: RIE
Publication Date: 1988-Oct
Pages: 15
Abstractor: N/A
Reference Count: N/A
Reaching Today's Families through the Media: What Programs Need To Know.
Petersen, Evelyn
In order to work effectively with the media, early childhood educators need to be able to view their public relations needs from the media person's perspective, and to prepare or package their service as a product in a way that is familiar to media people. This address offers suggestions concerning appropriate attitudes towards publicity, communicating consistently with all sectors linked to the educator's service, and ways of working with news media. Media comments focus on newspapers, newsletters, guest appearances on radio and television, public services announcements, and audio or video spots or cassettes. Concluding remarks describe ways in which a public relations message can be designed to meet the needs of television stations, address community interests, and intervene in community problems. (RH)
Publication Type: Guides - Non-Classroom; Speeches/Meeting Papers
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Family Resource Coalition National Conference (Chicago, IL, October 6-9, 1988).