ERIC Number: ED301250
Record Type: RIE
Publication Date: 1987-Dec
Reference Count: 0
Educational Institutions and New Business Development: The Case of Madison, Wisconsin. Wisconsin Economy Studies Monograph #22.
Rosen, Mark I.; And Others
The study described in this report was conducted to determine the influence of the University of Wisconsin, Madison (UWM), and Madison Area Technical College (MATC) on businesses' decisions to locate in Dane County, and whether businesses use the services of the two schools. Chapter 1 presents an overview of the relationship betweeen higher education and business development. Chapter 2 presents survey findings on the reasons new firms chose to locate in Dane County. Responses from the 324 firms showed that they considered a multiplicity of factors, with personal reasons, markets, and the UWM as the most salient. Chapters 3 and 4 review the roles played by MATC and UWM to support business development, provide research, counseling, and continuing education resources for businesses, and interact with new businesses. In addition, these chapters discuss the ways in which the colleges were perceived by new businesses. Finally, Chapter 5 summarizes study findings and offers recommendations to further local economic development by capitalizing on the community's higher education assets. Appendixes include an economic profile of Dane County and the survey instruments. (AJL)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Sponsor: Madison Area Technical Coll., WI.; Wisconsin Univ., Madison. Graduate School.
Authoring Institution: Wisconsin Univ., Madison. School of Business.