ERIC Number: ED300794
Record Type: Non-Journal
Publication Date: 1988
Report Card on Basal Readers.
Goodman, Kenneth S.; And Others
This report examines the nature of the modern basal reader, its economics, and use. First, the report provides a history showing how the confluence of business principles, positivistic science, and behavioral psychology led to the transformation of reading textbooks into basal readers. Next, the report examines objectives and subjective factors which maintain the dominance in American reading instruction of a small number of very large publishers through their basal readers. The economics and ethics of marketing basals are also examined in the report. Then, the process of producing basals is described, drawing on investigative reporting. That leads to an examination of contemporary basals using a descriptive instrument. Finally, the report offers recommendations for progress in reading instruction within and without the basals. Eight pages of references conclude the report. (MS)
Descriptors: Basal Reading, Elementary Education, Marketing, Publishing Industry, Reading Attitudes, Reading Comprehension, Reading Materials, Textbook Content
Richard C. Owen Publishers, Inc., 135 Katonah Ave., Katonah, NY 10536 ($7.50).
Publication Type: Books; Reports - Evaluative; Information Analyses
Education Level: N/A
Sponsor: National Council of Teachers of English, Urbana, IL. Research Foundation.
Authoring Institution: N/A