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ERIC Number: ED298562
Record Type: Non-Journal
Publication Date: 1988-Jul
Pages: 32
Abstractor: N/A
Reference Count: N/A
In Her Own Name? Public Relations Pioneer Doris Fleischman Bernays.
Henry, Susan
The first married woman to be issued a United States passport (1925) in her maiden name Doris E. Fleischman and her husband, Edward L. Bernays, maintained a partnership in one of the country's premier public relations firms until Fleischman's death in 1980. Yet although Bernays received tremendous popular, trade, and scholarly media attention, little notice was given to Fleischman, despite her high visibility at varying times in her life. Her retention of her maiden name following her marriage led to periodic newspaper stories. She was interviewed many times on subjects related to public relations and women's paid work, and she published several long articles in magazines such as "Ladies' Home Journal,""McCall's," and "American Mercury," as well as contributing to books. In addition, in 1928 she compiled and edited a book, "An Outline of Careers for Women: A Practical Guide to Achievement," and in 1955 she published a semi-autobiographical book on women's roles, "A Wife Is Many Women," both of which sold well and were extensively publicized. Her media visibility extended through the 1970s, when she and her husband continued public relations consulting and advocated such causes as pay for housewives and accelerated advancement for women working in the media. Her 1980 "New York Times" obituary described her as "an enthusiastic feminist." (One hundred and forty-four footnotes are appended.) (MM)
Publication Type: Speeches/Meeting Papers; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A