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ERIC Number: ED297815
Record Type: RIE
Publication Date: 1987
Pages: 66
Abstractor: N/A
Reference Count: 0
Macomb Community College Recruitment Plan, 1987-1988.
Macomb County Community Coll., Warren, MI.
Michigan's Macomb Community College's (MCC's) student recruitment plan outlines specific activities, timelines, and budgets to meet the institution's goals for college advancement and the instructional divisions' and service departments' goals and objectives for student recruitment. Section I offers a summary of MCC's market segmentation approach to recruitment, highlighting strategies for reaching high school students (e.g., enlarging the percentage of youth perceiving themselves as college bound; using personal interaction, high school visitations, and role models; and utilizing print media with more visual impact and less print copy); community adults (e.g., establishing a process that relates continuing education courses to degree credit courses; concentrating messages on career benefits, low cost, and financial aid; and targeting adult education graduates, returning homemakers, and other specific groups); and business and industry (e.g., integrating recruitment with existing relationships, promoting the value of associate degrees to employers, and investigating the use of a training warranty). After section II discusses the philosophy and mission of MCC, section III presents the results of an environmental scan of national, state, and county trends, a definition and theory of recruitment, and a look at competitive practices. Section IV examines MCC's recruitment structure and staffing, current activities and resources, and enrollment patterns. In section V, recruitment goals and objectives are set forth for the college as a whole and for each division. Section VI presents an action plan, including strategies for each targeted group, timelines, and an expenditure plan. Section VII considers evaluation criteria, measures, and methods. A 30-item bibliography, student profiles, a list of previous recruitment activities, a publications log, and a promotional model are included. (EJV)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Macomb County Community Coll., Warren, MI.