ERIC Number: ED297814
Record Type: RIE
Publication Date: 1987-Oct
Reference Count: 0
Macomb Community College Internal Communications Plan.
Macomb County Community Coll., Warren, MI.
Designed to improve internal communications at Michigan's Macomb Community College (MCC), this plan identifies strategies, goals, objectives, and activities which are consistent with established policy and an organizational assessment. After section I provides introductory comments, section II considers the policy implications of the communications plan. Section III offers an environmental analysis, identifying the kinds of information desired by employees, internal communications distribution models, characteristics of effective communications, and environmental changes that will affect communications in the future. Section IV presents the results of an organizational assessment conducted to identify the separate audiences of internal communications, assess employee attitudes concerning the content and processes, document the existing vehicles and media available for use, and anticipate changes. After section V discusses the goals and objectives of internal communications, section VI presents an action plan which includes the formation of an internal communications committee, program recommendations, and timelines. Finally, section VII considers evaluation criteria and measures, communications research, and management reporting. A 15-item bibliography and appendixes containing additional information about MCC and the communications project are included. (EJV)
Publication Type: Information Analyses; Reports - Descriptive
Education Level: N/A
Authoring Institution: Macomb County Community Coll., Warren, MI.