ERIC Number: ED297808
Record Type: RIE
Publication Date: 1988
Reference Count: 0
Macomb Community College Community Relations Plan, 1988.
Ahles, Catherine B.
Based on the premise that effective community relations planning must include an assessment of local needs, a response to these needs, evaluation of program effectiveness, and reports back to the public, this community relations plan for Michigan's Macomb Community College (MCC) recognizes and records ongoing activities and suggests appropriate new initiatives. Part I underscores the importance of positive relations between institutions of higher education and the local community. After part II identifies the problems impeding MCC's growth and achievement of its advancement goals, part III lists the sources of information on community relations reviewed by MCC staff. Part IV presents the results of internal and external needs assessments, focusing on academic affairs; student and community services; trends in lifestyles, working habits, and public attitudes toward business and politics; demographics; county economic and infrastructural needs; and community concerns. Part V states MCC's community relations philosophy and goals. In part VI, an action plan is provided, covering long-term objectives, implementation, periodic reappraisal, and a needs-based matrix of local community relations. After part VII identifies the community groups of importance to MCC, part VIII sets forth community relations objectives for each group and part IX presents communications and media strategies. Parts X and XI focus on evaluation procedures for the community relations program. Finally, part XII explains procedures for reporting back to the community and making program adjustments. Appendixes include data on MCC and the community and a 59-item bibliography. (AYC)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: Macomb County Community Coll., Warren, MI.