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ERIC Number: ED297786
Record Type: RIE
Publication Date: 1987
Pages: 138
Abstractor: N/A
Reference Count: N/A
The Role Play: More than Make-Believe.
Siegel, Martin
At the University of Akron's Community and Technical College, the major student project for "Principles of Advertising" is the development of ad campaigns for an assigned product. Two groups of students, playing the role of advertising agencies, compete with each other while the remaining students in the class act as the clients. Among the advantages of the project are that students get a chance to show their ideas, talents, and skills while working as a team; and that the project serves as a semester-long frame of reference for the in-class lectures. Problems, such as an unequal sharing of the workload within the groups or students' reluctance to speak before the class or make quality judgments, can usually be overcome by the instructor. Examples of five student advertising campaigns are attached, including marketing analyses and plans, and sample advertisements. (EJV)
Publication Type: Reports - Descriptive; Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A