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ERIC Number: ED297719
Record Type: RIE
Publication Date: 1988-Mar-21
Pages: 10
Abstractor: N/A
Reference Count: N/A
Coming of Age on Television.
DeJesus, Ora M.
Unlike commercial television, whose portrayal of older adults is often negative or degrading, cable television could offer an opportunity for more positive programming directed at older adults. Those who are interested in the portrayal of older adults and aging on television should seek control of the medium available to them, i.e., local cable programming. However, the cable industry needs to be convinced that the aging consumer should be a focal point of cable programming. Although older adults are not now large subscribers to cable television, demographically they will become a group with more impact in the future. Access to cable programming is possible both through the marketing of programs designed to attract older viewers, such as AARP (American Association of Retired Persons) programming and programs from TEMPO (Television for a Generation Ahead), and through local volunteer programming. Once cable programming for older adults is put into place, it must be marketed and advertised through newspapers, Senior Citizens Centers, and other organizations that have contact with older adults. Once a communication network is established, it becomes a powerful ally, and permits communication between older adults and those interested in providing them with quality programming. (9 references) (EW)
Publication Type: Opinion Papers; Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the American Society on Aging (34th, San Diego, CA, March 21, 1988).