ERIC Number: ED297342
Record Type: RIE
Publication Date: 1988-Apr
Reference Count: N/A
Beyond Theory: Improving Public Relations Writing through Computer Technology.
Neff, Bonita Dostal
Computer technology (primarily word processing) enables the student of public relations writing to improve the writing process through increased flexibility in writing, enhanced creativity, increased support of management skills and team work. A new instructional model for computer use in public relations courses at Purdue University Calumet (Indiana) is designed around four objectives: (1) to make the computer disappear as a machine; (2) to view the computer as another tool; (3) to use the computer as a management tool to support, enhance, and improve writing; and (4) to enhance creativity in the classroom. Writing assignments given in class are completed in open computing laboratories staffed with professional consultants. Student evaluations have been very positive, and agencies and corporations report that students who have taken the course produce highly professional work and have been hired on the basis of their unique computer experience. The emphasis should be on using the computer as a tool rather than learning computer programming. (Thirteen references are attached.) (RS)
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Teacher; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Central States Speech Association (Schaumburg, IL, April 14-16, 1988).