ERIC Number: ED296919
Record Type: RIE
Publication Date: 1981
Reference Count: N/A
Consumer Advertising: Its Role in Bringing a Product to Market. Revised Edition.
Procter and Gamble Educational Services, Cincinnati, OH.
This kit, designed for high school classes, considers advertising from both consumers' and manufacturers' perspectives. The role of advertising in relation to free enterprise principles is discussed in chapter 1, while chapter 2 provides a history of U.S. advertising processes and development. Chapter 3 describes advertising's role in bringing a product to market, and chapter 4 explores four case histories that feature basic advertising principles. How advertising is created is discussed in chapter 5. Chapter 6 addresses integrity and accuracy, while chapters 7 and 8 feature advertising's uses and benefits. Chapter 9 highlights careers in the advertising field. Most of the chapters provide a teaching guide that includes: (1) learning objectives; (2) related materials; and (3) suggestions for discussion topics and activities. The booklet also contains a list of advertising terms and narration for the filmstrip, "Consumer Advertising." Eight student worksheets are appended, and pictures and graphs are included. (JHP)
Descriptors: Advertising, Consumer Education, Economics, High Schools, Instructional Materials, Marketing, Merchandising, Resource Materials, Resource Units, Social Studies, Units of Study
Proctor and Gamble Educational Services, 299 E. 6th Street, Cincinnati, OH 45202.
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: Procter and Gamble Educational Services, Cincinnati, OH.
Note: A filmstrip and audiotape are available for use with this document.