ERIC Number: ED296166
Record Type: RIE
Publication Date: 1985
Reference Count: N/A
Proposed Recruitment Techniques of Students for Business and Marketing Teacher-Education Programs.
Allen, Thomas R., Jr.; Eckert, Sidney W.
A study identified and analyzed the most effective techniques for promoting business and marketing teacher education programs. Data were collected from teacher educators in 160 business education programs in 41 states and 60 marketing education programs in 39 states within the past 5 years. The student enrollment trend for the business teacher education program for the past five years varied, but the trend for marketing teacher education programs declined steadily. The number of business education graduates who entered the teaching professions in the past five years showed a slight increase, but the number of marketing education graduates who entered the teaching profession showed a steady decrease. The most frequently given recommendations of student recruitment techniques were development and distribution of an attractive program brochure, cooperation of local business and marketing and distributive secondary education teachers, visits and speeches to high school classes and club meetings, getting to know students, and personal conversations with students to tell them about opportunities offered by the teacher education program. (YLB)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: Appalachian State Univ., Boone, NC.