ERIC Number: ED295635
Record Type: RIE
Publication Date: 1988-Jan
Reference Count: 0
Film-Makers and Persuasive Films: A Study To Determine How Persuasive Films Are Produced.
Dimond, Patricia; Simonson, Michael R.
Successful makers of "persuasive films"--i.e., films which attempt to incorporate the viewers' attitudes in the message in order to influence them--were surveyed for this study to determine the procedures used in the planning and production of educational films. This survey replicated a 1981 study by Simonson, but included several follow up measures in an effort to avoid the low return rate of the original study. This study achieved a 44% return rate, compared to Simonson's 34%. The survey showed a consensus for the following techniques and strategies for producing persuasive films: making the film "fun" to watch; assessing the target audience; using actors who are similar to the target audience; using written teacher's guides and follow up discussions; and using realism that is relevant to the viewer. Comments from the film-makers provided some information about the low rate of return, as responses indicated an unwillingness to agree on a set of guidelines, given the complicated nature of the subject, and also a reluctance to reveal successful techniques because of the highly competitive nature of film-making. It is suggested that these comments indicate a need for further research on the art of persuasive film-making. (28 references) (EW)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: In: Proceedings of Selected Research Papers presented at the Annual Meeting of the Association for Educational Communications and Technology (New Orleans, LA, January 14-19, 1988). For the complete proceedings, see IR 013 331.