ERIC Number: ED295428
Record Type: RIE
Publication Date: 1986-Apr
Does the Commercial French Syllabus Reflect the Situation in France? A Re-Evaluation and Suggestions for Course Design.
Whelan, Raymond E.
The ideal foreign language business course would be a cooperative effort between the business school and the foreign language department, prepare students for any of the five proficiency levels in the French Chambre de Commerce et d'Industrie de Paris test, be designed for the American working in France, and have a balanced international trade perspective. Certain inherent weaknesses can limit its success, including flawed or obsolete texts, blind adherence to the text design, and traditional foreign language teachers' lack of preparedness for business language instruction. Syllabus redesign can occur in three ways: greatly reduced emphasis on certain areas, such as geography, insurance, postal and telephone services, taxes, and the subway, political parties, news media, and culture not clearly related to business practices; more extensive coverage in other areas, including advertising, marketing, banking (systems, practices, and vocabulary), bureaucracy and its role, public and business community mentalities, the European Community, customs duties, the economic orientations of the union of the Right and the Socialists, the relationship of capitalism and legislation, and written and oral practice; and additions to the syllabus, including consumer behavior, labor-management relations, and the French labor movement. Appropriate ancillary materials are plentiful but must be sought out. (MSE)
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Consumer Economics, Course Content, Course Objectives, Course Organization, Cultural Awareness, Curriculum Design, French, Higher Education, Languages for Special Purposes, Politics, Relevance (Education), Second Language Instruction
Publication Type: Reports - Evaluative; Guides - Classroom - Teacher; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: In: Proceedings of the Fifth Annual Eastern Michigan University Conference on Languages for Business and the Professions (see FL 016 586).