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ERIC Number: ED295042
Record Type: RIE
Publication Date: 1988
Pages: 171
Abstractor: N/A
ISBN: ISBN-0-933964-27-7
Facilitating Communication for Business. National Business Education Yearbook, No. 26.
Scott, James Calvert, Ed.
This yearbook suggests that businesspersons need to enhance their communication skills and that business educators have opportunities to fulfill that need. The yearbook contains 15 chapters organized in 5 parts. Part I discusses the importance of communication skills in the business world and identifies aspects of communication that businesspersons believe ought to be developed. Part II reviews the foundations of communication for business--listening, speaking, writing, and reading skills and organizational communication theory--and offers teaching-related suggestions. Part III suggests how business educators can improve their communication skill instruction by minimizing communication apprehension, building communication skills with technologies, increasing communication skills of nonnative speakers of English, and developing intercultural communication skills for the global business community. Part IV provides business educators with information about appropriate curricula and methodologies at the secondary, postsecondary, undergraduate, and graduate levels. Part V integrates themes from the preceding chapters and urges all business educators to work cooperatively to develop communication skills for business. (Chapter authors are representatives of business and industry, specialists in various facets of communication, and business educators at all instructional levels.) (KC)
National Business Education Association, 1914 Association Drive, Reston, VA 22091 ($12.00).
Publication Type: Collected Works - Serials; Guides - Classroom - Teacher; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: National Business Education Association, Reston, VA.