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ERIC Number: ED293516
Record Type: RIE
Publication Date: 1986-Jul
Pages: 33
Abstractor: N/A
Reference Count: 0
The In-Difference of Television or Mapping in TV's Popular (Affective) Economy.
Grossberg, Lawrence
This paper argues that the effectivity of television lies in the complex effects it generates by operating in specific ways on the line of in-difference, i.e., a particular structure of self relationship enacted in the relation between identity and difference. Using a theoretical and critical framework, the paper presents an analysis of three television functions: reshaping the powers and pleasures of identities and differences; reworking the relationship between ideology and affect; and rearticulating the social structure and power of difference within an affective democracy. A number of popular films and television shows are discussed to illustrate these points. Other aspects explored in this paper include: (1) in-differences of context and of form; (2) fragmentation and interruption of discourses constantly appearing on and disappearing from the television screen; (3) inability of television criticism to confront the problems posed by the determination of television apparatuses; (4) postmodernism and hypermodernism; (5) irony, repetition, and excess and the three forms of in-difference they announce; and (6) in-difference of identity or meaning. (5 end notes) (CGD)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the International Television Studies Conference (London, England, July 10-12, 1986).