ERIC Number: ED293337
Record Type: RIE
Publication Date: 1987-May
Reference Count: N/A
Capitalizing on the Entrepreneurial Dream in Business French.
A unit in business French in which students create a fictional company is outlined and discussed. In the five- or six-session unit, students follow a series of steps in establishing an enterprise, discuss various aspects of their emerging company, make legal and practical decisions, and reflect on the company's economic environment and long-term strategy. The unit creates intense and enthusiastic role-playing, uses special terminology, and addresses key concepts of French business. Students put aspects of commercial into practice, think of business in a more comprehensive sense, and consider several sides of a business operation, including capital investment, commercial strategy, company organization, and management of human resources. The approach is illustrated with a sample case in which a young American starts a sports clothing and equipment venture in France. (MSE)
Publication Type: Guides - Classroom - Teacher; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: In: Languages and Communication for World Business and the Professions. Conference Proceedings; see FL 017 281.