ERIC Number: ED293335
Record Type: RIE
Publication Date: 1987-May
Reference Count: N/A
Teaching Business French: Are We Leaving the Ivory Tower?
Morris, Daniel R.
The current growth in language study for business-related communication should be viewed as a two-fold opportunity: to extend the ideals of a liberal arts education to a broader base of students and at the same time allowing humanities students to gain skills useful in today's world. Just as the study of humanities can help create a more balanced individual, the addition of business and specialty courses to our literary curriculum can help balance liberal arts education. Teachers of literature and business recognizing the value of both fields can cooperate to create business language courses serving this purpose. Institutions offering business language courses often find that they do not diminish enrollments in literature courses and can even enhance them by drawing non-literary students to advanced language programs. Condescending attitudes and conflict between the two fields must end in order to meet student needs. The result will be individuals well-adapted to live and work in an international environment, able to engender humanistic values to enrich their own lives and the world as a whole. (MSE)
Descriptors: Business Administration Education, Business Communication, Course Content, Cultural Education, Curriculum Design, Difficulty Level, Enrollment Trends, French, Higher Education, Instructional Materials, Language Enrollment, Languages for Special Purposes, Liberal Arts, Second Language Instruction, Student Needs
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: In: Languages and Communication for World Business and the Professions. Conference Proceedings; see FL 017 281.