ERIC Number: ED293323
Record Type: RIE
Publication Date: 1987-May
Reference Count: N/A
Marketing in the Islamic Context.
Hashmi, Mahmud S.
The implications of the Islamic religion and culture for marketing strategies and practices are discussed. An introductory section describes the Islamic population and its segments, and gives some historical background about the religion. A list of the principal tenets and practices of the Islamic faith, and the specific marketing implications of each, follows. These include: shahada (the profession of faith), salat (worship), saum (fasting), zakat-alms (giving), haj (pilgrimage to Mecca), riba (usury), family obligations, the supremacy of life and environmentalism, and mannerisms and food. It is concluded that Islamic religion is both private and public and permeates the whole fabric of the society, creating characteristics and habits in the market that successful marketing must accommodate. (MSE)
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: In: Languages and Communication for World Business and the Professions. Conference Proceedings; see FL 017 281.