ERIC Number: ED292936
Record Type: RIE
Publication Date: 1987
Reference Count: N/A
Windows of Opportunity: How Business Invests in U.S. Hispanic Markets. Volume II: Business Development.
Hispanic Policy Development Project, Inc., New York, NY.
This is volume 2 of a two-volume series that addresses the critical need to forge closer ties between corporate America and Hispanic Americans. Volume 2 presents strategies for involving Hispanics in business. Techniques are given for developing businesses that will tap the Hispanic population as consumers and workers. The key elements of this strategy are the following: (1) recognizing the significance of the Hispanic market; (2) securing commitment from top management; (3) providing technical assistance and financial support; (4) targeting specific populations in marketing and in business development; (5) engaging Hispanic experts on staff and as contractors; and (6) encouraging Hispanics and non-Hispanics to invest in each other. Descriptions and evaluations of programs and initiatives that corporations are undertaking to tap and serve the Hispanic community are included. Photographs and tables illustrate the text. The following information is provided for interested companies: (1) a list of Hispanic advertising agencies (2) a list of the 20 largest Hispanic markets in the United States and (3) a map illustrating the concentration of the United States Hispanic population. (VM)
Publication Type: Reference Materials - Directories/Catalogs; Reports - Descriptive
Education Level: N/A
Authoring Institution: Hispanic Policy Development Project, Inc., New York, NY.
Note: For Volume I, see UD 026 105. Photographs may not reproduce clearly.