ERIC Number: ED290674
Record Type: RIE
Publication Date: 1987-Sep
Reference Count: N/A
Public Participation in the Arts via the Media.
Waterman, David; And Others
This report examined media audiences for the arts using data gathered in the Survey of Public Participation in the Arts (SPA) covering approximately 18,000 U.S. adults in 1982 and 16,000 adults in 1985. The SPA questionnaire covers the use of television, radio, and recordings as a means to participate in seven particular arts activities, which include jazz music, classical music, opera, musical stage plays or operettas, non-musical stage plays, ballet, and the collections of art museums or galleries. The data showed that well over half of all adults participated in at least one of the seven art forms either through television, radio, or recordings during the past year. Annual reaches of the SPA art forms through media are in most cases several times as great as the reaches of comparable live events or activities. Media audiences for the arts consistently have an average higher income and education level and are more likely to live in urban areas. Residents of non-urbanized areas do not substitute media participation for live participation any more than do residents of urban areas. Overall, the media provides a window to the world of the most talented artists and arts organizations. Tables are used throughout the report to illustrate the findings. Appendices include the SPA questionnaire and the comparative demographic and geographic determinants of arts attendance and media use. (SM)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Sponsor: National Endowment for the Arts, Washington, DC.
Authoring Institution: University of Southern California, Los Angeles. Annenberg School of Communications.