ERIC Number: ED290400
Record Type: RIE
Publication Date: 1987-Oct-29
Reference Count: N/A
The Role of Parents in the College Selection Process.
This study of parents' role in the college selection process is part of an ongoing market research agenda at a small, private, liberal arts college. Data were gathered from parents of currently enrolled freshmen about the information they needed to make informed decisions about which school their child would attend and the information they received. A questionnaire was mailed to a stratified random sample of parents of 300 new freshmen enrolled in the fall of 1986, with at a response rate was 58%. Results included the following: (1) the majority of responses were from parents of females; (2) the respondents live predominantly in the Southeast; (3) almost all were involved to some degree in college selection; (4) the majority were involved in every aspect of the decision; (5) the"ideal" was a school with an enrollment between 2,000 and 3,999, within 100 to 200 miles of their home, and costing between $5,000 and $9,999; and (6) financial aid was not a deciding factor for the majority. The parent survey instrument is appended. (Author/KM)
Publication Type: Reports - Research; Speeches/Meeting Papers; Tests/Questionnaires
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Conference of the Southern Association for Institutional Research and the Society for College and University Planning (New Orleans, LA, October 28-30, 1987).