ERIC Number: ED289566
Record Type: RIE
Publication Date: 1986-Aug
Reference Count: N/A
Your International Business Plan. A Workbook.
Otis, John W., Comp.
Designed for firms who are seriously interested in expanding their business into international trade and who want to evaluate their prospects and potential for success, this workbook guides the reader through the steps in preparing an international business plan. Introductory sections explain how to use the workbook, offer a summary outline of an international business plan, and discuss the importance of planning. The next sections provide worksheets covering the following planning aspects: goal setting, the purpose of entering international business, the characteristics of the industry, methods of exporting, international skills, personnel, products/services, targeting markets and customers, support functions, competitive analysis, marketing strategy, sales forecast, cost of goods sold, international overhead expenses, projected income statement for the first 5 years, financial strategy, break-even analysis, timetable, and summary. Sources of information, an evaluation sheet, a glossary of relevant terms, and a sample freight worksheet are included. (EJV)
Descriptors: Adult Education, Business, Business Administration, Business Education, Capitalism, Exports, International Trade, Marketing, Planning, Small Businesses, Workbooks
Oregon Small Business Development Center Network, 1059 Willamette St., Eugene, OR 97401.
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: Small Business Administration, Portland, OR.; Oregon State Dept. of Education, Salem.
Authoring Institution: Oregon Small Business Development Center Network, Eugene.