ERIC Number: ED289560
Record Type: RIE
Publication Date: 1987
Reference Count: N/A
Marketing Strategies for Changing Times. New Directions for Community Colleges, Number 60.
Wilms, Wellford W., Ed.; Moore, Richard W., Ed.
This collection of essays discusses ways in which community colleges and proprietary schools have been able to cope with changes in employer and student markets. The collection includes: (1) "Marching to the Market: A New Tune for Training Organizations," by Wellford W. Wilms; (2) "California's Employment Training Panel: Creating Incentives for Change," by Steve Duscha; (3) "Performance Contracting: Successfully Managing the Risk," by Linda M. Thor; (4) "Maintaining Links with Local Employers: The Key to Proprietary School Success," by Dean Johnston; (5) "Increasing Enrollments: A Marketing Perspective," by Michael K. Brannick; (6) "A 1980s Approach to Planning: The Houston Community College System," by Joyce Boatright and Jacquelin Crowley; (7) "Student Recruitment: A Market Research Primer," by Richard W. Moore; (8) "Public Relations and Marketing," by Daniel D. Savage; (9) "Summary and Conclusions," by Wilms and Moore; and (10) "Sources and Information: Reaching Employer and Student Markets," by Anita Y. Colby and Mary P. Hardy. (AYC)
Descriptors: College Planning, Community Colleges, Employment Programs, Enrollment Influences, Job Training, Marketing, Performance Contracts, Proprietary Schools, Public Relations, School Business Relationship, State Programs, Student Recruitment, Two Year Colleges
Jossey-Bass Publishers, 350 Sansome Street, San Franciso, CA 94104-1310 ($12.95)
Publication Type: Reports - Descriptive; ERIC Publications; Collected Works - Serials
Education Level: N/A
Sponsor: Office of Educational Research and Improvement (ED), Washington, DC.
Authoring Institution: ERIC Clearinghouse for Junior Colleges, Los Angeles, CA.