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ERIC Number: ED288986
Record Type: RIE
Publication Date: 1987
Pages: 104
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Expanding Educational Services for Adults. OPTIONS. Publicity Kit.
Ohio State Univ., Columbus. National Center for Research in Vocational Education.
This publicity kit is intended to provide adult educators with materials for promoting and recruiting students into an adult education program designed according to the OPTIONS model (i.e., programs geared toward teaching the literacy, technical, and entrepreneurship skills that are necessary to adapt to changing labor market conditions resulting from technological advancement). Materials are provided for conducting three different campaigns. The first two sets of materials offer two approaches to promoting and publicizing a literacy program. The first approach is geared toward enhancing community awareness of the program's role in tackling the literacy problem, whereas the second is geared toward informing local employers of the illiteracy problem, how it affects them, and how the literacy program can help. Two publicity campaigns for promoting an entrepreneurship education program are provided. The first centers around the concept "mind your own business by owning your own business," and the second is based on the concept "own your own business, own your own future." The third group of materials offers to approaches to enhancing institutional awareness of a program. One promotes program services to employers, and the other recruits clients. Copy for a public service announcement and black-line masters for a poster, fliers, stationary, a large ad, descending sizes of slogans for various promotional materials and items, bumper stickers, bus and taxi cards, ads, and pads and tear-off cards are provided for each of the six approaches. (MN)
National Center Publications, Box SP, National Center for Research in Vocational Education, 1960 Kenny Road, Columbus, OH 43210-1090 (Order No. SP500C--$29.95; complete OPTIONS set, SP500--$174.00).
Publication Type: Guides - Non-Classroom
Education Level: N/A
Audience: Practitioners
Language: English
Sponsor: Office of Vocational and Adult Education (ED), Washington, DC.
Authoring Institution: Ohio State Univ., Columbus. National Center for Research in Vocational Education.
Note: For related documents, see CE 048 001-008.